Prompt Library for Marketers: SEO, Ads, Emails, Social

Any strong LLM can work if your prompts have clear context and output rules. The prompt quality usually matters more than the tool. Give it your brand voice, add real inputs (features, objections, examples), and ask for short sentences and natural phrasing.

Then edit like a human.

How to use this prompt library

Replace placeholders:

• [Brand] = company or product name
• [Offer] = product, service, deal, or lead magnet
• [Audience] = who you sell to
• [Country/Region] = target market
• [Goal] = leads, sales, signups, booked calls
• [Tone] = friendly, premium, bold, expert, playful
• [Constraints] = word count, reading level, forbidden words, compliance rules

Add these three lines to almost any prompt to improve results:

1. Context: what you sell and who it is for
2. Inputs: links, notes, features, objections, competitors
3. Output format: tables, bullets, headings, JSON, multiple variations

Master prompt: Brand and audience context (use once)

Paste this first in a new chat, then use the prompts below.

You are my marketing assistant. Keep readability at grade 8 to 10. Avoid jargon. Write for a global audience.

Brand: [Brand]
Website: [URL if available]
Offer: [Offer]
Price range: [Price]
Ideal customer: [Audience]
Top benefits: [3 to 5 bullets]
Top objections: [3 to 5 bullets]
Brand voice: [Tone]
Competitors: [List 3]
Primary goal: [Goal]

Rules:
- Do not invent facts, numbers, testimonials, or awards.
- If information is missing, ask for assumptions and label them clearly.
- Provide outputs in copy paste ready format.

SEO prompts

1) Keyword research and topic cluster map

Act as an SEO strategist. Build a topic cluster for [Offer] targeting [Country/Region].

Give me:
1) 1 pillar topic
2) 12 cluster topics grouped by search intent (informational, commercial, transactional)
3) Primary keyword + 2 secondary keywords for each topic
4) Suggested title tag (max 60 characters) and meta description (max 155)
5) Internal linking plan: which cluster posts link to the pillar and why

Output as a table.

2) SEO content brief that writers can follow

Create a detailed SEO content brief for the keyword: [Keyword].

Include:
- Search intent and target reader
- H1 and H2 outline
- Questions to answer (People Also Ask style)
- Key points and examples to include
- Suggested CTA for [Goal]
- Entities and related terms to mention naturally
- 5 FAQs with short answers
- A list of “do not do” items (fluff, keyword stuffing, fake stats)

Keep it globally readable, grade 8 to 10.

3) On page SEO rewrite for an existing draft

Improve the on page SEO of this article draft. Keep meaning the same, but tighten clarity and structure.

Keyword: [Keyword]
Secondary keywords: [List]
Audience: [Audience]
Tone: [Tone]

Requirements:
- Add clear H2 headings
- Improve intro with a strong hook and promise
- Add a short checklist section
- Add 5 FAQs
- Suggest internal links (anchor text ideas)
- Keep sentences short and skimmable

Here is the draft:
[Paste draft]

4) Featured snippet and zero click optimization

For the keyword [Keyword], write content designed to win featured snippets.

Create:
- One 40 to 55 word definition paragraph
- One numbered list (5 to 7 steps)
- One short table (3 columns)
- One FAQ answer under 50 words

Keep it simple and direct. No fluff.

5) SEO title and meta description variations

Generate 15 SEO title tags and 15 meta descriptions for this page:
Page topic: [Topic]
Primary keyword: [Keyword]
USP: [Unique value]
Audience: [Audience]

Rules:
- Titles under 60 characters
- Meta descriptions under 155 characters
- Include benefit and a soft CTA
- Avoid clickbait

6) Local SEO landing page outline

Create an outline for a local SEO landing page targeting:
Service: [Service]
Location: [City, Country]

Include:
- H1, H2 structure
- Trust elements (reviews, guarantees, credentials)
- Service area section
- Pricing or “how pricing works” section
- CTA blocks
- 6 local FAQs

Keep tone human and helpful.

7) Link building: outreach email pack

Create a link building outreach pack for a new article about [Topic].

Provide:
- 3 outreach email templates (guest post, broken link, resource page)
- 5 subject lines for each template
- A follow up email for each
- A one paragraph pitch explaining why the content is valuable

Keep it polite, short, and not spammy.

Paid ads prompts (Meta, Google, TikTok, LinkedIn)

1) Ad angle matrix for performance marketing

Build an ad angle matrix for [Offer] targeting [Audience].

Give 12 angles grouped into:
- Pain point
- Desired outcome
- Objection handling
- Social proof
- Urgency and offer
- How it works

For each angle, include:
- Hook (one line)
- Key message (two lines)
- CTA (one line)
Output as a table.

2) Meta ads copy: primary text, headline, description

Write 10 Meta ads variations for [Offer].

For each variation provide:
- Primary text (max 150 words)
- Headline (max 40 characters)
- Description (max 30 characters)
- CTA suggestion
- Target persona (who it speaks to)

Constraints:
- Grade 8 to 10 readability
- No exaggerated claims
- Include global friendly wording (no region specific slang)

3) UGC short form video script prompts

Create 8 UGC style video scripts for [Offer], each 20 to 30 seconds.

Each script must include:
- Hook in first 2 seconds
- Problem to solution story
- One proof element (review style, demo, or result type, no fake numbers)
- Clear CTA

Format:
Scene by scene with on screen text and voiceover lines.

4) Google Search ads: RSA asset set

Create a Google Search Responsive Search Ad asset set for:
Offer: [Offer]
Keyword theme: [Keyword theme]
Audience: [Audience]

Provide:
- 15 headlines (max 30 characters)
- 4 descriptions (max 90 characters)
- 8 callouts
- 4 structured snippets (with values)

Focus on benefits and trust.

5) Landing page copy for a paid traffic funnel

Write landing page copy for a paid traffic campaign.

Offer: [Offer]
Audience: [Audience]
Goal: [Goal]
Main objection: [Objection]
Proof available: [reviews, case studies, logos, guarantees]

Include:
- Hero headline and subheadline
- 6 benefit bullets
- “How it works” in 3 steps
- Social proof section copy using placeholders
- FAQ section (6 questions)
- Two CTA button text options
Keep it concise and conversion focused.

6) A B testing plan for ads

Create a 14 day A B testing plan for Meta ads for [Offer].

Include:
- What to test first and why
- Hypotheses for each test
- Variations to create (hooks, formats, CTAs)
- Success metrics (CPA, ROAS, CTR, CVR)
- Stop or scale rules

Output as a checklist.

Email marketing prompts

1) Welcome sequence that feels human

Write a 5 email welcome sequence for [Brand] promoting [Offer].

Audience: [Audience]
Tone: [Tone]
Goal: [Goal]

Each email must include:
- Subject line (5 options)
- Preview text
- Body copy (150 to 250 words)
- One clear CTA
- A PS line

Avoid hype. Keep it personal and clear.

2) Newsletter template with content blocks

Create a weekly newsletter template for [Brand].

Include:
- 5 subject line formulas with examples
- A simple structure with sections: story, tip, tool, offer, question
- 3 example newsletters for different themes

Keep it readable and skimmable.

3) Lead nurturing sequence for B2B

Write a 6 email lead nurturing sequence for [Offer] targeting [Audience].

Requirements:
- Each email addresses one objection
- Include one mini case study format with placeholders
- Include one “breakup email” that is polite
- Provide a CTA for booking a call or demo

Keep each email under 200 words.

4) Re engagement campaign

Write a re engagement campaign for inactive subscribers (no opens in 60 days).

Provide:
- 3 email series
- Each with 2 subject line options
- A clear “stay subscribed” choice
- A final email that removes them politely

Do not guilt trip. Keep it friendly.

5) Email personalization without being creepy

Rewrite this email to be more personalized and warm, without using sensitive data.

Allowed personalization: first name, company, role, industry, last action (downloaded guide), country.
Not allowed: anything health, finances, private behavior.

Here is the email:
[Paste email]

Social media prompts

1) 30 day content calendar across platforms

Create a 30 day content calendar for [Brand] promoting [Offer].

Platforms: Instagram, TikTok, LinkedIn, YouTube Shorts
Audience: [Audience]
Content pillars: [3 to 5]

For each day provide:
- Post idea
- Hook
- Format (Reel, carousel, short, text post)
- Caption (max 120 words)
- CTA
- 5 hashtags that are globally relevant

Output as a table.

2) Hook bank for short form video

Generate 50 hooks for short form videos about [Topic] for [Audience].

Group hooks into:
- Mistakes
- Myths
- Quick wins
- Before after
- Step by step
- FAQ style

Keep each hook under 12 words.

3) Carousel post generator

Create an Instagram carousel post about [Topic].

Provide:
- Slide 1 hook
- Slides 2 to 8 key points (one sentence each)
- Final slide CTA
- Caption (under 150 words)
- Alt text for accessibility

Tone: [Tone]

4) Community management reply pack

Create a comment and DM reply pack for [Brand].

Scenarios:
- Price question
- “Does this work for me?” question
- Negative comment
- Refund request
- Shipping or delivery question
- Competitor comparison

Provide 3 reply options per scenario:
1) Short and friendly
2) Helpful and detailed
3) Firm but polite

5) Repurpose one long form piece into 10 assets

Repurpose this content into 10 social assets:
[Paste blog, podcast notes, or video transcript]

Output:
- 3 LinkedIn posts
- 3 Instagram captions
- 2 short video scripts (20 seconds)
- 2 email newsletter snippets

Keep messaging consistent and avoid repeating the same lines.

Bonus prompts: QA and compliance for marketers

Fact check and claims control

Review this marketing copy for risky claims, vague promises, or missing proof.

Rules:
- Flag any claim that needs evidence
- Suggest safer rewrites that still sell
- Keep readability grade 8 to 10
- Do not add new facts

Copy:
[Paste]

Brand voice consistency check

textAct as a brand editor. Rewrite this copy to match our voice.

Brand voice: [Tone]
Words to avoid: [List]
Words to use more: [List]
Audience: [Audience]

Copy:
[Paste]

A simple workflow: Prompt stacks that save time

Use these stacks when you want fast, consistent output.

SEO article stack

1. Keyword research and intent
2. SEO content brief
3. Draft section by section
4. Snippet formatting and FAQs
5. On page rewrite pass

Paid ads stack

1. Angle matrix
2. 10 ad variations
3. 8 UGC scripts
4. Landing page copy
5. A B testing plan

Email stack

1. Segmentation ideas
2. Welcome or nurture sequence
3. Subject line testing set
4. Rewrite for personalization
5. Deliverability friendly edits

FAQ

Which AI tool is best for marketing prompts?

Any strong LLM can work if your prompts have clear context and output rules. The prompt quality usually matters more than the tool.

How do I stop AI from sounding robotic?

Give it your brand voice, add real inputs (features, objections, examples), and ask for short sentences and natural phrasing. Then edit like a human.

Can I use these prompts for any industry?

Yes. Replace placeholders and add constraints like compliance rules, target country, and what claims you can prove.

How often should I refresh prompts?

Keep the core prompt templates, but refresh inputs often. New offers, new objections, new creatives, and new competitor angles matter more than rewriting the whole prompt.